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Client
Garnier Fructis
Project
campaign platform, video, print, digital, social
That “fruity shampoo in the bright green bottle” needed a big boost of efficacy, so Garnier Fructis went through a total reformulation. Whether fighting frizz or protecting color, fortified fruit science actually worked. The campaign "proven to Perform" was born.
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The campaign proved Fructis actually did so much more than make your head smell like an orange tree. Becoming the #2 haircare brand in the U.S. was all the proof needed.
Romancing each formula's ingredients was key. Tying them to a direct benefit helped illustrate the power of fortified fruit science.
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