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Garnier Fructis

brand relaunch campaign platform,  video, print, digital, social, experiential

That “fruity shampoo in the bright green bottle” needed a big boost of efficacy, so Garnier Fructis went through a total reformulation. Whether fighting humidity or protecting color, fortified fruit science actually worked. The campaign “Proven to Perform” was born.

Romancing each formula’s ingredients and tying them to a hair benefit was crucial, but it had to be done in a strictly visual way. How? Let the bottle and the hair do the talking. 

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The campaign verified Fructis actually did so much more than make your head smell like an orange tree. Becoming the #2 haircare brand in the U.S. was all the proof needed.

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