brand relaunch campaign platform, video, print, digital, social, experiential
That “fruity shampoo in the bright green bottle” needed a big boost of efficacy, so Garnier Fructis went through a total reformulation. Whether fighting humidity or protecting color, fortified fruit science actually worked. The campaign “Proven to Perform” was born.
Romancing each formula’s ingredients and tying them to a hair benefit was crucial, but it had to be done in a strictly visual way. How? Let the bottle and the hair do the talking.
The campaign verified Fructis actually did so much more than make your head smell like an orange tree. Becoming the #2 haircare brand in the U.S. was all the proof needed.