Client
Radiesse
Project
brand identity, campaign platform, packaging, print, social, website, HCP materials
Any filler can provide a lift. Any filler can create volume. Radiesse isn’t just any filler, it’s the only one that works overtime to stimulate collagen and elastin production. After 20 years on the market, globally the brand needed a reinvention to reeducate providers about the Radiesse difference and prove to patients the superiority of a filler that contours immediately and improves skin quality over time.
Everything from the logo to the packaging got a refresh. An elegant, modern and adaptable brand identity gave Radiesse a fresh point of view in the eyes of patients and providers.
Consumers learned about the multiple benefits of Radiesse in print, provider in-office materials, on social and the newly-redesigned Radiesse.com.
HCP materials efficiently used the same assets but focused on biostimulation and the Radiesse difference.
