video, print, social, digital, radio, experiential
What’s just as fun as playing the lottery? Making advertising for it. The North Carolina Education Lottery releases a new game each month so there’s no shortage of opportunities to make creative dreams come true.
Each new game had a fully-themed 360 campaign. Whether humorous or extravagant, the collective work catapulted the country’s youngest lottery to become its fastest growing. Lucky? Nope. Just a lot of hard work.