campaign platform, brand principles, video, print, OOH, digital, social
When other cruise lines were battling over who could build the biggest slide aboard ship, Princess Cruises protected the purity of what it means to take a voyage at sea. It’s not about adventure you can replicate at any theme park on land. It’s about class, service, swagger and sophistication. It's about The Art of Cruising.
Ten declarations were established that Princess Cruises promised to uphold to keep alive the very Art of Cruising.